Do you recognise this story?
Prime farming area population : 10,206 people
Average stock on market per annum : 312
No of agents selling more than 5 properties per annum : 13
Top agent : 31% market share
2nd top agent : 23%
3rd top agent : 13%
4th top agent : 7%
Others : 26% amongst 19 agents
Typically No.1 above is totally focused on their prime farming area.
Typically No.4 is spread thin and taking listings from wherever they can get them and earning 33% at best of the No.1
If your number 1 there's a great opportunity to keep dominating, if you are no.2 or below the scope is huge.
The thing is there’s so much noise. Social media conferences, bloggers, so called experts,
a mate that does marketing, an agency principal that has very fixed out-of-date views, real estate coaches that love talking about theories*.
Agents are told to sell-sell-sell it's the only way you generate a listing apparently
BUT that just isn’t true certainly not now, building relationships is now completely fundamental to raising your profile to the point that a vendor does one of 2 things:
“I’m getting listings without doing appraisals, they are pre-sold because they feel they know me, this is incredible”
AGENT WHO HAS RECENTLY DECIMATED HIS LOCAL MARKET TO THE POINT THE MAIN COMPETITION LEFT
“I just got 5 appraisals this week from the video you suggested i do, now i see what you are talking about”
67 YEAR OLD FEMALE AGENT WHO IS DOING GREAT IN A VERY COMPETITIVE MARKETPLACE
“Vendors say they are calling other agents but I’m winning almost all listings I pitch for”
“I just sold a $1.6 Million listing with your campaign”
“We are getting more traction with your system than with the big portals”
“Your system raises our brand to the local residents just like my signage does to the street it sits on”
We are always keen to sit down with agents, talk about why our clients are winning and discuss working together, if that’s you fill out this simple form and we’ll be in touch or fire an SMS to Chris on 0418 766 199 or hey give him a call on the same number.
*beware of the real estate social media conference : more misinformation than a Donald Trump press conference
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