The Opportunity is as big as a barn door, you just have to take it

For many years I have observed the mass exodus of real estate agents as early as November for the Christmas break. I get it, you grind away all year in an intense day- to-day and enjoy letting go until the new year.

This mass exodus reveals a massive opportunity however that we have been exploiting for our clients for several years.

The opportunity is to use November, December and January to get into the hearts and minds of prospective vendors…..whilst you relax and enjoy your break.

Working with Charles Touma focused on Surry Hills and Redfern, turned into Touma Talks……..and a year later he was recognised as Ray White’s fastest growing office.

Working with James Sutton to develop JamesSuttonStories.com.au focused on Roseville, from a standing start he is now in the top 5 agents by number of sales.

Supercoach Adrian Bo worked with us to create AdrianBoStories.com.au helping build $140 million in sales across Coogee, Randwick. Marouba and Clovelly whilst changing agencies twice before his sabattical.

Many other agents are growing market share with us by becoming the Local Digital Mayor in their prime target neighbourhood.

And as we go into 2024, this system just gets stronger.

The opportunity to grab market share has never been greater RIGHT NOW as we begin the run to Christmas.

Why?

Because virtually all agents just want to get away on holiday and come back at various times of January to start all over again.

Some pay lipservice with lame social media postings…………

Yet getting into the hearts and minds of your prospective 2024 vendors WHILST YOUR COMPETITION SLEEPS is now as simple as saying “hey David, let’s get it done.”

At that point you have us in your corner.

The great thing about working with us from November is the opportunity to get into the hearts and minds of prospective vendors (whilst your competition retreats) by building a bank of videos that we drip-feed throughout the break.

A local TV channel.

Your standing in the community changes from someone looking for a commission
to a local champion that vendors are delighted to meet.
 
Each video includes:
– Interesting local story(gets their interest)
– Inserts your recent sales in the area(establishes your local authority and positioning)
– Establishes a call to action(eg appraisal) with your contact details.
 

This is what we do:

Brainstorm great stories about your area [DONE FOR YOU]

Storyboard [DONE FOR YOU]

Research [DONE FOR YOU]

Scripts sent to you [DONE FOR YOU]

Video is edited [DONE FOR YOU]

Video is polished – we take out stumbles, pauses and other imperfections[DONE FOR YOU]

Information is added to the video [DONE FOR YOU]

Your branding is added to the video [DONE FOR YOU]

The video is captioned [DONE FOR YOU]

The video is published on your Facebook page [DONE FOR YOU]

The video is promoted to your database and to other residents of the target area [DONE FOR YOU]

This is what you do:

You record each video on your phone, using an ipad app as a teleprompter in a location relevant to the story and send it to us from your phone.

The process is repeated for the next story.

Imagine videos relating stories making you top of mind to your database and prospective vendors in the area, running through November, December and January, whilst you lie on the beach/spend time with your family/watch the Boxing day test……..

If you want to check out some stories we created with Adrian Bo(Supercoach) before his sabbatical when we helped build his momentum upto $140m per annum in sales across Coogee, Randwick, Maroubra and Clovelly go here …….or if you want to see how we are helping James Sutton launch from a standing start in Roseville go here or if you want to see how we powered Charles Touma to be awarded the fastest growing office in the Ray White organisation for his dominance in Redfern and Surry Hills go here or if you’d like to see how we are helping Daniel Hooper build market share quickly in Kedron, Brisbane go here. 

 

We can even discuss how we’ve been the outsourced marketing department for a whole office for the last 7 years as that office goes from strength to strength.

Over and out or give me a shout: david@thenewtv.com.au